Due to screen fatigue…at least in the United Kingdom:
“I wouldn’t say that the ebook dream is over but people are clearly making decisions on when they want to spend time with their screens,” says Stephen Lotinga, chief exeutive of the Publishers Association, which published its annual yearbook on Thursday.
“There is generally a sense that people are now getting screen tiredness, or fatigue, from so many devices being used, watched or looked at in their week. [Printed] books provide an opportunity to step away from that.”
You can’t Netflix the latest edgy one-hour drama or search for Caitlyn Jenner’s eyebrow waxing routine on a static, printed book. Amazon might do well to keep up with pre-fourth generation Kindles, where it was an actual e-book reader and not an iPad clone.