Some more advice for bands from Seth:
What happens when Facebook determines your tour announcement is not high-quality content? Or that your line of products that you’ll be selling at this weekends market isn’t high-quality content?
…
Get your fans, the people who LIKED you, onto an email list. Now.
Tell your fans on Facebook that you’ll be sending out updates via your email list from now on. And your fans on Twitter, and Instagram.
I would add that bands need to buy a domain name. You need to own something online, and they are cheap. If mybandname.com/net/org is taken you can always yukk it up with mybandnamesmellsgood.com or dinnerwithmybandname.com. Or use an album title or lyric bit. You’re in the creative business—no need to be stodgy with the domains.
Any social networking site can delete your stuff, because it’s technically theirs. If you have a domain, people will know where to go when Godzilla fire-farts on Facebook’s server farms. Even if all you have on your domain is a splash page of your new album cover, links to your social sites and online shop, your email, the live video feed of your ferret’s litterbox. Whatever.
And, if you’re extra serious about not being a career loser, buy hosting, install WordPress, and post to it once in a while…even if you do all that sort of thing on Instagram or Twitter already. And backup your content once a month, because hosting providers can delete your account, too. Installing and posting with WordPress, and downloading a backup of all your content is easy to do.
Just remember: if you didn’t pay for it, it’s not yours. And if you do pay for it, it may not be yours, either. Always have a backup plan.